Campaign Strategy

Concept Development


Web Direction/Wireframes


Australia's favourite jelly beans were turning 75 and needed a memorable way to mark the occasion. Something fun that would serve as an ongoing legacy for the brand. Something kinda like Create With Glucojel.

By the end of the campaign, sales had increased 4.8%, we'd received over 4,000 unique artistic entries, and there was an average time on site of over 5 minutes per user.

In fact, the campaign was so successful, it's been run another three times since — albeit with a new coat of paint.

The client still tells me how much they loved it.


There were some amazing artworks submitted.

Some really amazing artworks.

Users had an interactive jelly bean interface with which to create their images.

Right down to the helpful tooltips.


I've also done a bunch of other work on Glucojel throughout the years, including writing and art directing two new product launches and their official FAQ sheet.