BETTONG BUNGALOW FUNDRAISING CAMPAIGN
VIDEOS - WEBSITE - SOCIAL - OUTREACH
Campaign Strategy
Creative Direction
Copywriting
Once upon a time, Eastern Bettongs were a common sight on mainland Australia. Only problem is, no one's ever heard of these cuddly endangered creatures.
Official spokesbettong, Brian, is trying to change that. With our help, this plucky lil' guy has tried everything to raise some hard earned cash for his family — from hosting video blogs to selling wine (which you can totally buy). We even put together a resumé and cover letter to help Brian land a job. He's still looking.
A job wanted ad was put into newspapers around Australia directing people to the website.
Brian's résumé and cover letter were sent out to businesses as DM pieces.